07 Nov Why selling vouchers online is good for business
Did You Know?
- Over 90% of consumers will buy or receive a gift voucher each year.
- Vouchers are the No. 1 most requested gift.
- More and more companies use vouchers as employee incentives rather than cash bonuses.
- Digital gift vouchers are growing at a rate of 200%, (compared to a 5-6% growth rate of physical gift cards).
Why Sell Vouchers?
Making any effort whether through your business’ social media or via mail drops and newsletters to your customer base to promote and sell your business’ gift vouchers reaps massive rewards in terms of the amount and value of vouchers sold.
And Gift Vouchers are fantastic for your business because:-
- They increase your customer base, and are an inexpensive way of attracting new customers
- The lead to repeat business
- 70% of customers will spend more than the value of the voucher (nearly 40% more on average!)
- While there are a ton of stats on voucher redemption rates – anywhere from 2-30+% of vouchers go unredeemed each year – this is a great opportunity for businesses to benefit from customer behaviour.
So how can Voucher Connect benefit your business?
You’ve heard about Restaurant Diary, Quandoo, Phorest for salons etc. Well Voucher Connect is that for gift vouchers! We are a parallel ‘software as a service’, business2business product for Voucher sales and redemption, and offer a management system that is easy to use, quick to learn, knowledgeable, and customisable to your business image.
Voucher Connect is a really simple plugin to your existing website, and offers customers a smooth transition between your site and our sales platform. In a few simple steps your customer can purchase a voucher of their choice (whether its a cash value or specific product or even a limited special-offer), and are offered the option of email delivery, to print immediately, or for in-store pick up. Transactions are secure and are processed by Stripe, and you receive the payment close to immediately.
The vouchers are smart, feature your logo and branding, and provide instant gratification to the purchaser. What’s more – they are available for sale all day, every day, and sales are not restrained to your opening hours, so your business is always selling even when you are closed.
On top of all of this, the Voucher Connect management dashboard means that the headache of voucher admin is completely gone. You no longer need to dedicate otherwise busy times like Christmas to putting vouchers into envelopes and posting them off etc. There is also a really simple to use redemption tool, that you can access from your front desk, to instantly allow the redemption of vouchers, but also gives you an idea of outstanding vouchers to be redeemed and other such interesting stats!
And! All of this for only 5% of the voucher value. (3.6% of which is our commission and the rest Stripe’s credit card fees).
Our clients see quite a substantial boost in voucher sales once the system is employed on their website, and not one of them has had a minute of bother with vouchers since.
But what about some of the other voucher sales options?……
- You can get a web-designer to build from scratch a bespoke solution to you suit you – but the cost of this will be inhibitive and will take years of voucher sales to recoup these costs.
- You can offer voucher sales through an off-the-shelf ‘contact us and we will get back to you’ form on your website BUT once customers have to go through this rigmarole they will inevitably abandon it, and decide to do something else.
- You can sell vouchers at your front of house – but sales are restricted to your opening hours, and staff will have to dedicate time to carrying out the transaction and packing up the voucher package – hard to do at manic times like during the Christmas Season and Mother’s / Valentine’s Day etc.
So, pardon using being biased, but we believe the Voucher Connect platform is really the way to go! There is no risk for you given no sign up costs or contracts, and in the back-end of the platform there is even a triple-lock anti-fraud system employed to stop hackers carrying out fraudulent transactions in their tracks.
Here is a reminder of some of Voucher Connect’s Features and Benefits….
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- Custom designed vouchers
- Complete voucher management platform
- Special offers and bonus products
- Custom expiration dates
- Your own storefront and fully brandable
- End to end solution
- Super-low running costs.
So, whats’s stopping you? Sign-Up Here <Button link to sign up page>.