Halloween is one of the most exciting times of the year for consumers — and an excellent opportunity for businesses to boost voucher sales. Whether you run a restaurant, hotel, spa, or experience-based business, a Halloween-themed promotion can capture attention, create urgency, and increase revenue.
Here’s how to make the most of this spooky season using your Voucher Connect store.
🕸️ 1. Create Limited-Time Halloween Offers
Encourage quick purchases by offering exclusive Halloween-themed vouchers available only for a short period. A few ideas:
Imagine offers like:
- “Halloween Special Dinner for Two with a Witch’s Brew Cocktail”
- “Spooky Spa Escape 20% Off Halloween Weekend”
- “Family Fright Night – Kids Go Free!”
Time-sensitive offers create urgency and excitement — helping your brand stand out in crowded inboxes.
👻 2. Give Your Store a Halloween Makeover
Your voucher store is your shop window — make it look seasonal! Update banners and colours with pumpkins, cobwebs, and autumn tones.
Even subtle visual changes can boost conversions by catching the customer’s eye.
💡 Tip: Voucher Connect makes it easy to swap out your store imagery in minutes, so you can go from “everyday” to “spooktacular” without the hassle.
🧙 3. Promote Across Email & Social Media
Don’t keep your offers a secret! Launch a short, themed campaign across your channels:
- Email: Send a Halloween campaign with subject lines like “Something Spooky This Way Comes…” or “Frightfully Good Offers for Halloween!”
- Social Media: Post on Instagram, Facebook, and TikTok with tags such as #HalloweenDeals, #SpookySavings, or #VoucherConnect.
🎯 Insight: Over 70% of consumers say they discover new seasonal offers via social media — so make sure your vouchers are part of that conversation.
🍬 4. Add Incentives & Upsells
Small extras can make a big difference. Try creative incentives like:
- “Include a spooky treat box with your voucher”
- “Free glass of fizz with every Halloween booking”
- “Spend €100, get €10 free”
These ideas not only encourage higher-value purchases but also increase gifting appeal.
🕯️5. Target Early Gift-Givers
Halloween marks the unofficial start of the Christmas shopping season. Encourage customers to think ahead by positioning vouchers as the perfect early gift — flexible, thoughtful, and stress-free.
Forward-thinking brands use October as a test bed for messaging and design ideas that will perform even better during the busy Christmas and Black Friday periods.
🦇 Final Tip: Track, Learn, and Refine
After your Halloween campaign ends, review your Voucher Connect analytics to see:
- Which offers and visuals performed best
- Which channels drove the most sales
- When customers were most likely to buy
Use these insights to optimise your next campaigns for Black Friday, Christmas, and beyond.