🛍️ Black Friday Bonanza: How to Supercharge Your Voucher Sales
Black Friday is one of the biggest shopping days of the year — and an incredible opportunity for businesses to boost voucher sales. Whether you run a restaurant, hotel, spa, or experience-based business, a Black Friday promotion can capture attention, create urgency, and drive revenue.
Here’s how to make the most of this shopping frenzy using your voucher store.
💰 1. Create Limited-Time Black Friday Offers
Encourage quick purchases by offering exclusive Black Friday vouchers available only for a short period, for example:
- “Black Friday Special – Dinner for Two 🍽️ with Complimentary Drink 🥂”
- “Spa Escape 🛁 – 25% Off Weekend Vouchers”
Adding limited-time offers creates urgency, helping your vouchers stand out in customers’ inboxes and on social media.
🎨 2. Give Your Voucher Store a Black Friday Makeover
Make your store feel seasonal! Update imagery, colours, and banners with Black Friday-themed visuals — think bold reds, golds, and “sale” accents.
Tip: Voucher Connect allows you to refresh your store banners and images in just minutes, giving your vouchers a fresh, festive look. ✨
📧 3. Promote via Email & Social Media
Don’t keep your Black Friday offers a secret!
- Send a themed email campaign with subject lines like “Black Friday Exclusive Deals Inside 🖤” or “Grab Your Voucher Before It’s Gone ⏳!”
- Share your offers across Instagram, Facebook, and TikTok, using hashtags like #BlackFridayDeals #VoucherSavings #VoucherConnect.
Social media is an excellent way to create buzz and drive traffic directly to your voucher page. 🚀
🎁 4. Add Incentives & Upsells
Make your vouchers even more tempting:
- Offer discounts like a “ €150 voucher for €120″
- Bonus voucher value (e.g., spend €100, get €15 free 💸)
These small incentives encourage larger purchases.
🛒 5. Target Early Shoppers & Gift-Givers
Black Friday often marks the start of holiday shopping. Encourage customers to start buying gifts early by promoting your vouchers as perfect presents for friends and family. 🎄
Remind them that vouchers are flexible, easy, and thoughtful gifts for any occasion. 🎁
📊 Final Tip: Track and Optimise
After your Black Friday campaign ends, review performance in Voucher Connect.
- See which offers performed best ✅
- Use insights to plan Christmas and New Year campaigns 🎉
Need a hand with any of the above? Our team is happy to help! Contact [email protected] ✉️ for assistance.