Did you know UK and Irish consumers are projected to spend over €2.3 billion this Easter? And they are looking for much more than just chocolate eggs!
According to recent retail data, the average Easter spend has grown to £124.75 per person, with over 70% of that going directly toward wonderful food, drink, and premium gifts.
In Ireland, over 30% of shoppers are now choosing “alternative gifts” like vouchers and experiences over traditional sweets, with many spending upwards of €150. At the same time, over 10.6 million people are actively planning their four-day Bank Holiday outings from cozy coffee dates and celebratory dinners to overnight staycations.
If your venue is relying solely on your standard weekend offerings, you might be missing out on a fantastic opportunity to tap into this bustling, multi-billion Euro weekend.
Here is exactly how you can use your Voucher Connect platform to attract those eager customers and secure your sales before the long weekend even begins!
🔥 1. Sell the “Easter Experience” (Because 37% of Families Are Looking for Memories)
Data shows that 37% of families are actively hunting for premium, Easter-related experiences rather than traditional physical gifts. Whether they are among the millions planning a Bank Holiday getaway, or locals looking for a special treat close to home, people are eager to celebrate and spend time together!
The Opportunity: Elevate the standard £50 gift card by offering your customers a ready-made, unforgettable holiday plan.
The Voucher Connect Play: Beautifully boost your average order value (AOV) by using the Bundles feature! Simply head to your dashboard and combine your existing services into an irresistible offering.
- Build a tempting package tailored to your venue: Try creating “The Ultimate Easter Brunch & Bubbles,” “The Family Sweet Treat & Coffee Bundle,” or a “Bank Holiday VIP Tasting Menu.”
Make it front-and-center: Toggle it to Featured Product so it’s the very first exciting thing your customers see when they land on your store!
⏳ 2. Celebrate the “Alternative Gift” Trend with Scheduled Delivery
Over 30% of consumers are now choosing alternative gifts like coffee subscriptions, dining vouchers, or weekend getaways instead of traditional Easter eggs. However, some shoppers worry that just forwarding an email might feel a little impersonal.
The Opportunity: You have the chance to turn a quick digital purchase into a deeply thoughtful, beautifully presented gift!
The Voucher Connect Play: Tap into the magic of the Scheduled Delivery feature to make gifting effortless and special.
- Share the convenience on social media: Tell your followers, “Sort your Easter gifting today! We will automatically deliver this gorgeous digital gift straight to their inbox at 8:00 AM on Easter Sunday.” * Dress it up: Upload a vibrant, premium spring-themed image to the voucher in your dashboard so it looks fantastic when they open it.
You give your buyers complete peace of mind, secure your revenue upfront, and ensure the lucky recipient wakes up to a wonderful surprise on Easter morning!
🎯 3. Trigger FOMO to Force the Sale Today
Consumers are overwhelmed with choices leading up to the Bank Holiday. If they think they can buy your offer tomorrow, they will leave your site and forget about you. The Opportunity: You need to introduce artificial scarcity to force browsers to pull out their credit cards today. The Voucher Connect Play: Use the Stock Limit feature.
- When setting up your Easter package, cap it at 30 or 50 units.
Add direct copy to the description: “Only 50 Spring Packages Available Once they are gone, they are gone.” Watch your conversion rate spike as the fear of missing out overrides their hesitation.
📲 4. Monetize the Foot Traffic Spike (The 37% Rule)
During the Easter weekend, Food & Drink spending spikes massively, accounting for 37% of all high-street sales. Your venue is going to be full of people spending money. The Opportunity: A customer sitting at your table or waiting in your reception is a captive audience primed to buy gifts for their loved ones. The Voucher Connect Play: Turn your physical space into a checkout page.
- Grab the direct URL for your new Easter Bundle in Voucher Connect.
- Generate a QR Code for that exact link.
Print it on Hi the back of your menus, and the bottom of every receipt with a simple hook: “Forget the chocolate eggs. Give them a Spa Day. Scan here to buy your Easter gift in 60 seconds.”
The Bottom Line: Easter is a multi-billion Euro spending spree. Stop treating your Voucher Connect store like a dusty gift card rack. Build high-ticket bundles, cap the stock, promote scheduled delivery, and put QR codes in front of your in-house customers to turn the Bank Holiday into your biggest revenue week of the spring.