Mother’s Day is one of the most meaningful gifting moments of the year — and a major
revenue opportunity.
In the UK, consumer spending around Mother’s Day is projected to reach around £2.4
billion, with more than half of shoppers buying gifts and an average spend of
approximately £125 per person.
In Ireland, Mother’s Day consistently ranks as one of the top seasonal spending events in
retail and hospitality, with consumers increasingly choosing experience-based gifts, dining
out, spa treatments, and gift vouchers over physical products.
Across both markets, the trend is clear people want thoughtful experiences, not just
traditional gifts.
For restaurants, hotels, spas, salons and experience-led venues, this is a high-intent
revenue window.
🌸 Create Exclusive Mother’s Day Bundles
Here’s how to maximise it with Voucher Connect.
Consumers are looking for gifts that feel meaningful and memorable.
Instead of selling standalone vouchers, combine services into premium packages such as:
“Mother’s Day Spa & Afternoon Tea Experience”
“Luxury Lunch for Mum + Complimentary Prosecco”
“Relax & Unwind Beauty Package”
Experience-based gifting continues to grow in popularity across the UK and Ireland
especially as shoppers prioritise quality over quantity. Limited-edition bundles increase
perceived value and encourage higher spend particularly when availability is capped.
Example: “Only 75 Mother’s Day Experiences Available”
💕Add Personalisation That Makes It Feel Thoughtful
Mother’s Day is emotional personalisation that makes it powerful.
Voucher Connect allows you to:
• Enable voucher customisation
• Offer branded Mother’s Day designs
• Add personal messages or dedications
• Schedule delivery for the perfect moment
Personal touches transform a digital voucher into something meaningful.
And meaningful gifts justify premium pricing.
📲 Make Buying Effortless Everywhere
If someone sees your offer, they should be able to buy it instantly.
Share direct links to:
• Your full Mother’s Day collection
• Specific premium bundles
• Limited edition packages
Post them across Instagram, Facebook, TikTok, email campaigns, and your website.
Then take it offline too.
Generate QR codes and place them:
• At your reception desk• On posters in-store
• On table displays
• On printed receipts
Scan. Click. Purchase.
Your physical space becomes a sales channel.
⏳Use Urgency (Without Being Pushy)
Mother’s Day has a natural deadline use it.\
● Limited bundles.
● Time-sensitive bonuses.
● Early-bird perks.
Examples:
“Free Prosecco when purchased before Thursday”
“First 30 bookings receive a complimentary upgrade”
Mother’s Day isn’t about pushing vouchers. It’s about packaging experiences people
genuinely want to give. With the right bundles, personalisation, direct links, and QR codes,
your Voucher Connect store becomes more than a checkout page it becomes a seasonal
revenue engine.