When it comes to gifting in hospitality, most venues settle for the basics — a gift card button somewhere on the site, a few seasonal promos, and maybe some physical cards behind the counter in December. But what if your gift card programme could be a genuine growth lever?
That’s the story of Mister S, a buzzing charcoal-focused restaurant on Dublin’s Camden Street — and how they turned a routine gifting setup into a branded, multi-channel sales engine using Voucher Connect.
🔥 Who Are Mister S?
Mister S is one of Dublin’s most loved casual restaurants, known for its big-flavour dishes cooked over open fire. The space is sleek and modern, with a raised open kitchen at its heart — and it consistently racks up stellar reviews across Google, major newspapers, and food blogs.
Guests rave about its laid-back energy, serious food, and consistently warm service. But behind the scenes, the Mister S team had a pain point — gift card operations were clunky, outdated, and putting pressure on staff.
❌ The Problem: A Gifting Setup That Couldn’t Scale
Previously, Mister S relied on a basic digital voucher tool that came bundled with another platform. It technically worked, but it was limited:
- No branded checkout
- No physical fulfilment
- No central reporting or marketing tools
- No multi-channel support
Come Christmas, staff were spending time hand-writing and posting gift cards. Customers faced a clunky user experience. And there was no visibility into how gifting was really performing.
✅ The Solution: Voucher Connect + Lightspeed POS
Mister S already used Lightspeed POS, which made integration with Voucher Connect seamless.
Here’s what we implemented:
- Branded storefront: A clean, modern interface that matched the Mister S website.
- Physical card fulfilment: We dispatched premium printed gift cards directly to customers, removing in-house workload entirely.
- Experience gifting: Enabled Mister S to offer tasting menus and special experiences alongside monetary vouchers.
- Mobile redemption + POS sync: Vouchers could be redeemed directly through the POS using the built in iPad camera or code entry (no extra hardware).
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Actionable insights: Real-time reporting and liability tracking via the Voucher Connect dashboard.
📈 The Result: Strong Growth in Sales & Efficiency
Since launching with Voucher Connect, Mister S has seen consistent and material growth in their gift card programme.
Year 1 (Compared to Previous System):
- +16% growth in January
- +38% in April
- Averaged over 25% YoY growth in monthly sales
Year 2:
- +62% uplift in January YoY
- +91% uplift in March
- Even off-peak months saw growth between 30–40%
And crucially — this was done without increasing staff workload or needing to manage fulfilment in-house.
💬 What the Team Says
The Mister S team described the shift to Voucher Connect as “a major upgrade” — not just in revenue, but in experience.
“Customer gifting feels polished and premium now — and our staff no longer need to worry about printing or posting cards. It just works.”
🧠 What We’ve Learned
Gifting doesn’t have to be a bolt-on. When done right, it’s:
- A marketing channel
- A revenue driver
- A brand-builder
- A service shortcut
For Mister S, the difference was having the tools to treat it as such.
🚀 Want to Build a Smarter Gifting Engine?
Voucher Connect integrates with Toast, Lightspeed, Clover, Shopify, WooCommerce and more — and helps restaurants turn gifting into a proper sales channel.
No contracts. No setup fees. Just results.