Voucher Connect now supports Dynamic Event Categories

Smart, self-updating event pages that automatically show customers events based on time periods such as Today, Tomorrow, This Week, Next Month, and more.

These pages require no manual updating. As time moves forward, the event lists update themselves. This gives you powerful new ways to share timely, relevant offers and drive more engagement.

What Are Dynamic Event Categories?

Dynamic Event Categories are special URLs that filter and display your events based on the customer’s current date. For example, if a customer visits your “Today” link on a Monday, they’ll see all Monday events. On Tuesday, the same link will automatically show Tuesday’s events — without you needing to change anything.

Available categories:

• Today

Shows all events happening today https://yourstorenamehere.voucherconnect.com/events/today

• Tomorrow

Shows all events happening tomorrow https://yourstorenamehere.voucherconnect.com/events/tomorrow

• Next Week

Events for the upcoming full week https://yourstorenamehere.voucherconnect.com/events/next-week

• This Month

All events happening in the current month https://yourstorenamehere.voucherconnect.com/events/this-month

• Next Month

Events planned for the next calendar month https://yourstorenamehere.voucherconnect.com/events/next-month

• This Weekend

Automatically shows events for the nearest Friday–Sunday https://yourstorenamehere.voucherconnect.com/events/this-weekend

Just replace yourstorenamehere with your actual Voucher Connect domain.

You can find this link on your dashboard 

Why This Feature Is Valuable

Dynamic Event Categories remove effort and create more opportunities to promote your events effectively:

Set-and-forget event marketing

Once you start using these links, they never need to be updated. Events appear and disappear automatically as the dates roll over.

Cleaner user experience

Customers land directly on the events they want — no clicking around or navigating a long list

Higher conversion rates

When people see events that are immediately relevant, they are far more likely to book or purchase.

Great for recurring or last-minute promotions

Perfect for businesses with changing daily or weekly schedules (restaurants, activity centres, attractions, classes, tours, etc.).

Ideas & Use Cases

1. In-Store Signage With QR Codes

Create signs such as:

“What’s on Today? Scan here!”

→ QR code pointing to /events/today

Works well for:

• Lobbies
• Hotel concierges
• Retail counters
• Activity reception desks
• Visitor centres

2. Promotional Posters or Digital Screens

Show messages like:

• This Weekend’s Events
• This Week’s Specials
• Next Month’s Highlights

Each poster or screen can include a QR code linking to the relevant dynamic category page.

3. Website Navigation

Add menu items such as:

• Today’s Events
• This Week
• This Weekend
• Next Month

These links always stay current without any extra work from your team.

4. Email & Newsletter Footers

Include simple, evergreen links like:

• View Today’s Events
• See What’s On This Weekend
• Plan Ahead for Next Month

This keeps your regular campaigns fresh without constantly re-editing links and content.

5. SMS / WhatsApp / Messenger Marketing

Send short, action-driven messages, for example:

“Want to know what’s happening today? Tap here.” → Link to /events/today

Ideal for last-minute availability pushes or flash promotions.

How to Start Using Dynamic Event Categories

1. Decide which categories make the most sense for your business (Today, This Weekend, Next Month, etc.).
2. Replace yourstorenamehere with your actual Voucher Connect domain, for example: https://myshop.voucherconnect.com/events/this-weekend
3. Add these links wherever customers interact with your brand (signage, website, emails, social, etc.).
4. From that point on, the pages update automatically as time moves forward.

Bundles 

You can now bundle voucher products together and sell them as a single offer on your voucher storefront. This excellent feature allows you to discount 2 or more Fixed Price Products and sell together in a bundle.

Below is a step by step guide to show you how to Create a Bundle on your storefront:

Firstly, on your Dashboard click the Products icon and select Bundles from the dropdown menu.

Next, click ‘Create a Bundle’

Next, fill in the fields required as per below. Give your Bundle a name and a description as per example. Select a suitable image or upload your own image.

Click Next, here you select the products from the dropdown menu you wish to include in your bundle offer. Note the products listed here are your current active products on your store.

Once you have selected the Products you would like to include, enter the  Bundle Price (This is the discounted Price).

You can schedule your bundle offer to appear on your storefront if you wish and have the bundle as a featured product, if so, click the toggle to ‘ON’

Click ‘Finish’ to complete the set-up of your bundle offer. You will be brought to the below page.

Below you will see an example the 2 products on a storefront bundled together as 1 at a discounted price.

That’s it, you are all set with your Bundle Offer.

Click Here to get started and create your first Bundle Offer.

Voucher Connect URL Parameter

The Voucher Connect URL parameter is a link designed to be embedded in buttons within external email platforms like Mailchimp. When added to a button in your email, this URL dynamically generates a direct link to your Enter Giveaways / Competitions page, automating the process and streamlining user participation.

How It Works

When you create a new Competition or Giveaway in your platform, you can get the URL by going to your products > Competition/Giveaway > details and copy the URL from there. See the steps below for a more in-depth breakdown. This will serve as your base Competition/Giveaway link.

 You can then personalise this URL by adding user-specific details such as their email address, first name, and last name. The final, customised link can be embedded in your email campaigns, making it easy for recipients to enter your competitions with a single click.

to get your Competition/Giveaway URL

Step 1: Select the product you wish to get the URL for

Step 2: Click details

Step 3: Click this Icon

You can also copy the URL via the app

Step 1: Navigate to your campaigns page click manage 

Step 2: Click the campaign you wish to copy the URL for

Step 3: Click the icon shown below

How to Build Your Vouchers Connect URL

To allow your email recipients to seamlessly enter a competition or giveaway, you’ll need to customise the base URL with their details.

Step 1: Start with the Base URL

Begin with the competition link provided to you, for example:

https://webdevelopment.vccache.com/competition/RMOZQbwn

Step 2: Add Recipient Information

Append the following parameters to the end of your URL, replacing the placeholders with each customer’s actual details:

[email protected]&first_name=First name&last_name=Surname

Final URL:

Here’s what a fully completed URL looks like:

https://webdevelopment.vccache.com/competition/[email protected]&first_name=Alex&last_name=Shanley

To learn more, read the article below:

Article

How to add Your Voucher Connect URL

Take your complete URL & navigate to external email platforms, like and add the link you created to the button 

That’s it. Once your customer clicks their unique link, the entry form will automatically populate with their details, and they’ll be entered into the competition instantly. There’s no need for them to manually fill out any information, making the process quick and seamless.

Please keep in mind that each customer will require a different URL containing their details. Each link you build is specific to one person and cannot be reused for others. This ensures that every entry is tied to the correct participant.

Note: As of June 2025, Voucher Connect is available in the UK, Ireland, and US Toast marketplaces. If you’re using Toast in another region, please contact us directly at [email protected].

Before You Start

• Export any existing gift card balances from your current provider. We can import these so they remain redeemable via our integration.

Step 1: Add Voucher Connect in Toast

Log in to your Toast Dashboard. If you’re managing multiple locations, make sure you’re in the correct one and have permission to add integrations.

Navigate to:
Integrations > Browse Integrations > Search "Voucher Connect" > Click "Add Now"

Step 2: We’ll Complete the Integration

Once you’ve added Voucher Connect, we’ll be automatically notified and will handle the setup on our side.

Don’t Have a Voucher Connect Account Yet?

No problem. You can create your account here. It only takes a few minutes.

Prefer us to handle it? Just email [email protected] with your Toast account name and we’ll get you up and running.

How does the Affiliate Program work?

If you help a business discover Voucher Connect, you can earn 1% of all of their voucher sales.

Unlimited Earnings

Support on hand