Case Study: Mid to High End Restaurant With 80 Seats in Dublin City Centre
When it comes to voucher sales, every restaurant wants to optimise for both the quantity sold and the value of each transaction. This is exactly what one of our clients achieved after switching from ResDiary to Voucher Connect. Here’s a closer look at how the switch transformed their voucher business.
The Problem: Suboptimal Voucher Sales
Before switching to Voucher Connect, the restaurant was using ResDiary for their voucher sales. While this system functioned adequately, the team felt there was untapped potential in their voucher programme. They struggled to see consistent growth in gift voucher sales, and the average voucher spend remained stagnant.
The Switch to Voucher Connect
In late 2023, the restaurant made the decision to switch to Voucher Connect, looking for a more intuitive and robust solution to manage their voucher sales. The main factors in their decision were:
- A custom storefront that matched their branding
- Ease of use for both staff and customers.
- Improved customisation options for vouchers.
- Better reporting tools to track performance.
- A Development Roadmap focusing on Gift Vouchers & Loyalty
The Results: 40.68% Growth in Voucher Sales
Since making the switch, the results have been remarkable:
- Total voucher sales increased by 40.68% year-to-date.
- Average spend per voucher increased by 15%, giving the restaurant not just more sales, but more valuable ones.
- The client saw steady growth in voucher sales every month, with the biggest jump occurring in June, where voucher sales were up by 87% compared to their previous solution.
One of the standout data points was the consistent growth in both the number of vouchers sold and their cumulative value, showing that Voucher Connect can deliver sustainable improvements over time.
The Impact on Average Spend
Not only did this restaurant see a higher quantity of vouchers sold, but they also experienced a significant increase in the average value of each voucher. In February, for example, the average spend per voucher jumped by 11.26%. By July, this figure had stabilised at a 15% increase on average, providing the restaurant with a significant revenue boost.
Month-on-Month Growth
The data showed steady month-on-month growth in sales volume. For instance, voucher sales grew by 10% in January and skyrocketed by 87% by June. This kind of consistency was previously missing with their old solution, where growth was much more erratic and less predictable.
Conclusion: Why Restaurants Sell More with Voucher Connect
By switching to Voucher Connect, this client not only sold more vouchers but also managed to increase the value of each sale. The combination of a better user experience, storefront customisation, more robust tools like our postal service, and actionable insights made all the difference.
If you’re looking to achieve similar results, it might be time to consider Voucher Connect for your restaurant. Get in touch with us to learn how we can help transform your voucher sales.
