Facebook pixel
Facebook pixel features
The Facebook pixel functions as website code designed to gauge, optimize, and establish audiences for your advertising endeavors. Consider it an analytics tool enabling you to assess the efficacy of your advertising efforts by comprehending the actions users take on your website. With the Facebook pixel, you can:
✅ Establish Custom Audiences for your website. Reconnect with your constituents, voters, or supporters who have visited a particular page or engaged in a specific action on your organization’s website through retargeting.
✅ Target individuals most inclined to take specific actions. Employ automatic bidding to reach those who are more likely to engage in actions that matter to you, such as making a purchase from your virtual campaign shop, donating on your website, or signing up for a government service.
✅ Evaluate the outcomes of your advertisements. Enhance your comprehension of the ad impact by analyzing the responses when individuals view them. This enables you to gauge whether people are undertaking the desired actions you intend for them to take.
Compatible with all web technologies
