About Google Analytics
Google Analytics stands as a web analytics service that furnishes statistical data and fundamental analytical tools tailored for search engine optimisation (SEO) and marketing endeavour’s. An integral component of the Google Marketing Platform, this service is accessible free of charge to individuals possessing a Google account.
Utilised for monitoring website performance and garnering insights into visitor behavior, Google Analytics empowers organisations to identify primary sources of user traffic, assess the effectiveness of marketing initiatives and campaigns, monitor goal achievements (e.g., purchases, cart additions), unveil patterns and trends in user engagement, and acquire additional visitor details, including demographics. Commonly employed by small and medium-sized retail websites, Google Analytics proves instrumental in obtaining and analysing diverse customer behavior analytics. These insights, in turn, can be leveraged to refine marketing strategies, boost website traffic, and enhance visitor retention efforts.
Google Analytics features
Analytics enables you to comprehend user interactions with your websites and apps, empowering you to enhance their experience. Explore the capabilities of Google Analytics through the features outlined below.
✅ Get fast answers to questions about your Analytics data, predict user behavior, and tap into powerful modeling capabilities.
✅ See at a glance how customers interact with your sites and apps, and easily navigate to reports to dive deeper.
✅ Better understand the ROI of your media spend across all channels, make informed decisions about budget allocation, and evaluate attribution models.
✅ Access, organize, and visualize your data to fit your business needs. Run deeper, custom analysis of your data without the limitations of pre-defined reports, and share insights with other users.