Valentine’s Day is about experiences, not just gifts. Think beyond the card and chocolates: Couples want memories, thoughtfulness, and little surprises that make the day special. With Voucher Connect, you can turn these desires into revenue by creating experiences, bundles, and interactive campaigns. Here’s your playbook for Cupid-approved campaigns.
- Bundle Experiences into Irresistible Packages
Tip: Combine vouchers to create a full “date night” or “romantic day out” experience.
How to do it in Voucher Connect:
- Use the bundling feature to link multiple vouchers: e.g., “Dinner for Two + Spa Escape + Digital Valentine’s Card.
- Price bundles strategically to feel like extra value but maximise revenue.
- Offer tiered bundles: small (cosy coffee + movie voucher), medium (dinner + drinks), large (luxury getaway).
Creative Twist:
Limited edition bundles: “Only 50 bundles available for Valentine’s” creates urgency.
2. Personalised Experiences with Digital Add-Ons
Tip: Turn any voucher into a thoughtful, memorable experience.
How to do it in Voucher Connect:
- Enable custom fields to let customers add a personal message or dedication.
- Include digital extras like Valentine’s cards, love notes, or photo uploads, and automated delivery on purchase.
- Schedule redemption windows for experiences so that customers can plan dates after Valentine’s Day.
Creative Twist:
Use Voucher Connect analytics to see which add-ons are most popular, then create
ready-made “bestseller bundles.
3. Experience-Based Limited Editions
Tip: Make every voucher feel exclusive and Instagram-worthy.
How to do it in Voucher Connect:
- Schedule limited-quantity experiences (e.g., 20 “Luxury Date Night Bundles”) to create scarcity.
- Use redeemable dates to extend availability beyond Valentine’s Day and encourage gift planning.
- Add banners and visuals to your store to highlight exclusivity.
Creative Twist:
Pair limited editions with festive messaging, such as “Give an experience only a few will have this Valentine’s.
4. Post-Valentine’s Engagement
Tip: Don’t stop after February 14th extend the love.
How to do it in Voucher Connect:
- Send automated follow-ups to customers who purchased vouchers: “Redeem your romantic experience before March 31st!
- Offer “next-level experiences” as upsells: e.g., “Loved the spa? Try a couple’s cooking class next!
- Use segmentation to target gift-givers and couples differently, boosting repeat sales.
Creative Twist:
Track redemption patterns to identify your most popular experiences and plan next Valentine’s campaigns.
5. Combine Experiences with Scarcity & Urgency
Tip: Make experiences feel rare and must-have.
How to do it in Voucher Connect:
- Use limited-time promotions and countdown timers in your storefront.
- Feature bundles with automatic “only X left” messaging to increase urgency.
- Monitor redemption analytics in real time to adjust promotions for maximum impact.
Creative Twist:
Offer “early bird” perks: customers who buy by a certain date get bonus digital add-ons.
