Marketing Ideas for the New Year 2022
We made it to 2022! January kicks off a new year and offers a fresh start.
The holidays are over, your marketing plan is ready to go, and the world is your oyster when it comes to making a splash with your marketing this year.
To help you start bolstering your marketing we are going to share a few tips in this blog post.
Thank customers, subscribers, and followers
Did you know that January is also known as the National Thank You month? Perfect excuse to launch a campaign to give your customers gratitude!
Consider a campaign where you recognize top customers with a special perk.
Try GIVEAWAYS – Brand New Feature on Voucher Connect
Introducing our newest feature, Giveaways! Do you ever wish you could show your loyal customers just how much you appreciate them or would like to attract new customers to your business, giveaways is your answer.
You can create a giveaway through your Voucher Connect dashboard, share the link with your customers and they will get a nice free gift voucher straight to their inbox.
To Learn More about How to Set Up Giveaways in Voucher Connect Dashboard Click Here
Try a new marketing channel
Maybe you need to assess whether the social media platforms you’re using – or not using! – work well for your business. If you love the one you’re with, no worries. Branch out right there!
An absolute must for 2022 on IG are Instagram Reels.
Reels invites you to create fun videos to share with your friends or anyone on Instagram. Record and edit 15-second multi-clip videos with audio, effects, and new creative tools.
You can read more about how to use this feature from Instagram Help Article by clicking here
In a similar vein, you really must look into Pinterest Idea Pins if that’s your channel.
Just as those media are growing followers by leaps and bounds, we’ve heard of amazing results on TikTok.
Update your Google Business Profile
A robust Google My Business profile is more important now than ever. If you want to show up when local searchers are trying to find businesses like yours on Google or in Google Maps, a complete and optimized Google Business profile is the place to start.
Take a minute to make sure your profile is claimed and then take it a step further by optimizing your listing:
- Populate the Q&A section of your profile with frequently asked questions.
- Add some images or a video that showcase your business.
- Make sure to respond to all reviews.
Get more tips on how to optimize your Google Business Profile here
Start Customer Loyalty or Referral Program
Every business owner knows the value of a loyal customer. Loyal customers mean repeat business and are also more likely to refer other customers.
But how can you build customer loyalty? One way is through a customer loyalty or referral program, and January is the perfect time to launch one!
Here are some ideas for your customer loyalty program:
- Create and print a simple stamp card for customers. Each purchase or service equals one stamp. After 10 stamps, customers can receive a free product, a discounted service, or a swag item.
- Offer current customers a discount for each new customer they refer.
- Create a tiered loyalty program so customers can move up in tiers based on their purchase history – the higher the tier, the better discounts.
As always, we are here to help, so if you have any queries or issues, or need help creating products or special offers in your dashboard get in touch at [email protected]
