When you’re running a busy venue or managing a hospitality group, it’s easy to stick with whatever your POS system offers out of the box. Toast’s built-in gift card functionality is convenient — it’s integrated, it works, and you don’t have to think much about it.

But if you’re looking to do more with gifting — boost online sales, create branded experiences, or run smarter marketing campaigns — you may find Toast’s default setup a bit limited.

That’s where Voucher Connect comes in. Not only does it integrate directly with Toast, but it also gives you a wider toolkit to sell and manage gift cards across all your channels — and yes, you can even import your existing Toast gift cards to continue redeeming them.

Limitations of Toast POS Gift Cards (and How to Fix Them)

Toast Covers the Basics — And That’s Great

If you’re using Toast POS, their gift card system is a great starting point. It’s built-in, easy to activate, and lets you sell and redeem gift cards directly through the POS. For many small venues or those just getting started, that’s more than enough.

But for ambitious venues, it may start to feel limiting. It’s not built for high-growth, multi-site operators — or for businesses that want to go beyond just offering “£50 gift cards” and start selling experiences, bundles, or seasonal campaigns.

How Voucher Connect Enhances Toast POS Gift Cards

Voucher Connect is a platform purpose-built for hospitality. It doesn’t replace Toast — it plugs into it, giving you much more flexibility and marketing power.

With Voucher Connect you can:

• Sell gift cards anywhere — online, in-store, via mobile

• Create branded storefronts that reflect your venue or group’s identity

• Offer experiences, event tickets, bundles or gift options beyond flat amounts

• Track sales and redemption across all sites with detailed liability and usage reporting

• Launch promotions — discount codes, competitions, giveaways, charity gifting

• Customise physical packaging for premium gift card sales or direct-to-recipient delivery

• Import existing Toast vouchers and redeem them seamlessly through Voucher Connect

And yes — all of this syncs in real time with Toast POS when integrated.

Multi-Location? Multi-Brand? This Is Where Voucher Connect Shines

For operators running more than one venue, brand, or region, the gift card challenge quickly becomes complex:

• How do you share liability across sites?

• How do you allow brand-specific offers but still report centrally?

• How do you let each GM see what’s relevant to their own store?

Voucher Connect solves this with group-friendly features like:

• Tiered access control

• Shared or location-level branding

• Central reporting dashboards

• Configurable payouts and integrations

No Setup Fees. No Contracts. No Complexity.

One of the best parts? Voucher Connect is low friction:

• No setup costs

• No contracts

• Just a flat % per voucher sold

We can also import your existing Toast gift cards at no extra charge — so you don’t lose value or data in the transition.

It’s Not Either/Or — You Can Use Both

Toast is one of the most powerful POS systems available for multi-location hospitality operators. Its deep feature set, reliability, and integrations make it a solid foundation for managing day-to-day operations.

Voucher Connect doesn’t replace Toast — it enhances it.

By layering Voucher Connect on top of your existing setup, you unlock:

• Smarter marketing tools

• Better user experience online

• Higher gift sales and AOV

• Less admin and cleaner data

Wrapping It Up: When to Stick, When to Expand

If your gift card programme is a quiet add-on and you’re not actively trying to grow that revenue — Toast alone might be fine.

But if you want to:

• Launch a Christmas or Valentine’s campaign

• Sell experience bundles like “Brunch for Two”

• Work with Shopify or WooCommerce

• Serve multiple sites under one dashboard

• Upgrade your branding and fulfilment

• Migrate your existing Toast gift cards with zero disruption

Then it’s worth talking to us about Voucher Connect — especially since we already work with your Toast setup.

Let’s build a gifting programme that fits your brand — and your growth plans.

 

 

 

To get started with Voucher Connect & Toast, you can set up an account in minutes:

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You can also email us with any queries at [email protected] or click the chat icon.