So come get on board! This year Black Friday falls on 29th November, with businesses offering special offers throughout that weekend (to coincide with Cyber Monday too) but also in the days and weeks running up to the absolute craziest shopping time of the year!
This is such a fantastic “excuse” as a business to reach out to your customer base and encourage them to do some early bird Christmas shopping and purchase your gift vouchers. You need to get your business on the special offer bandwagon and Voucher Connect is the perfect tool to help you cash in….. Here’s how!
It’s as easy as 1,2,3….
1. Start NOW
The most successful campaigns are the ones planned for, but also the ones that grab people’s attention early…. so set up and kick yours off before everyone else does. Create a promotion that runs before Black Friday as well as during the day (and weekend) itself. This way you’ll be able to increase your reach and sales over the month of November generally.
2. Design Your Promotion
Through your Voucher Connect dashboard you can create special offers, deals and products to promote as part of this shopping weekend.
Examples of promotions that you offer include ‘one for you, one for me’ bonus vouchers; grouped product packages; 20% off deals etc. – valid only for the Black Friday-Cyber Monday sales period. This year we have also built in discount codes which are perfect for this type of ‘limited time’ sale promotions, and have simple ‘one-click’ promotion setup feature in your dashboard.
3. Give Early But Limited Access
To some, the thought of queuing or getting kicked out of sites could make them avoid Black Friday altogether. So another idea is to offer a special offer product that is available to the first x number of customers only. People love the feeling of exclusivity and limited availability and this itself can drive people to make a purchase.
NOW…. Promote The Offer!
Once you’ve planned out the what and the how of your Black Friday promotion – now you need to scream it from the rooftops – communicate with your customers through an email campaign, your social media pages and in-store too.
Start putting together a mailshot for your customers, mock up some posts for your social media pages, or even run paid adverts. There are fantastic online tools such as MailChimp and Canva which will help you create really attractive campaigns quite simply and quickly. And remember to create a link to your Voucher Connect store in the promotional pieces so you don’t lose people along the way.
As always, we are here to help, and so if you have any queries or issues, please don’t hesitate to get in touch. Our platform is quite intuitive but if you do need assistance with setting up voucher products or special offers, please let us know.
We look forward to seeing your voucher sales explode!